While the holy grail of Internet traffic is organically generated search engine traffic, the free traffic is not guaranteed and can change at any moment by changes in search engine algorithms. With out steady traffic, the most beautiful, well designed website is just a piece of art hidden in a closet.
Recognizing that the Internet has become the primary information source for most people, many companies have moved their marketing money from traditional print, TV, radio and billboard advertising to the Internet. With this new media, comes new ways of buying advertising and new metrics to measure it.
We can help you wade through the myriad of terms related to Internet advertising like:
- CTR (Click Through Rate)
- Call for Action
- CPL ( Cost per Lead) / CPA (Cost per Acquisition)
- ROI (Return on Investment)
- CPM (Cost per mille or thousand)
- CPC (Cost per click)
We will help you test keywords and key phrases to evaluate which ones drive the best traffic to your site. Hookset Media can help you create a marketing plan to maximize your budget and get you the most bang for the buck.
To request more information on a Hookset Media Internet Marketing Program for your business, visit our Contact page.